New Website Design?

We have been toying with a new website design, and would love your feedback!

The Story Behind The Symbol

A lot of clothing companies have a symbol, all of which are created with intention. Quicksilver has a wave, McDonals has golden arches, and Relish Ink has an ink bottle... sorta.

The three X's clearly make the bottle look like a jug of alcohol, but they actually represent "Poison". When Jonathan Turner was creating the symbol, he started with an ink bottle. The liquid coming out of the top of the bottle was suppose to represent ink when he was sketching the piece. Like most artists, Jonathan's intention changed direction as design took shape. 

Everyone hears the name Relish Ink, and assumes we are a tattoo company. Although we love the that form of art, our "Ink" concept represents sketches, murals, and graffiti. We needed an ink bottle to represent our brand, but the bottle turned to poison, and wings were added. The wings simply represent the freedom from poison. The actual "flying away". Everyone has their own poison, and this symbol represents the removal of it, and the intent to "Relish" your life. 

Walk your own path

Here is a little throwback. "Walk your own path", by Jonathan Turner. A graphic design piece. 

Defining an Artist

If we asked you to define an artist, you may hear words like "Creator", "Vibrant", "Original". To us, those are qualities. What defines an artists is their "Ability to implement a new idea". 

Whether you are a musician, painter, dancer, or in any other genre, there is always a gap between the idea, and the actuality of it happening. Many artists have the ability to mimic something, which does take a lot of talent, but the creation of something completely new is where successful artists separate themselves. 

Many of us continue to put out pieces of art, but they never seem to come out the way we wanted them to. We see this vision in our head, fueled from emotion, and want to display that. For the majority of artists, the piece doesn't come up the way they wanted it. That is where the battlefield of being an artist is formed. 

If you can bridge that gap, and put out a piece that no one has ever seen before, then you are a real artist. However, getting to that point is timely, and requires tremendous dedication. Our message to artists is - to continue trying to bridge that gap. Be relentless in displaying your idea the way you imagined it. Constantly put out artwork until what you have created matches what you imagined. From that point on, you are an artists; A real artist. 

Freedom of Art

A piece by Jonathan Turner, ‘Freedom of Art’ is hard to read, packed with color, and placed on a background filled with warnings.  It is also a piece that directly symbolizes what Relish Ink is all about.

When defining a company, the most important question is “Why”. Many people market themselves with “What” they do and “How” they do it, but those answers are always standard.

The freedom of art is the reason “Why” Relish Ink exists. We promote a variety of artists because they are the people that create something new.  Creative people, in any aspect, are the ones stepping out of standard boundaries to make something original.

That creative freedom is what leads to great things in business, art, and many other aspects of life. 

Make love, not war.

An original Relish Ink design. Available at www.relsihink.com 

No Venue, No Problem

From our "Abandon Ambitions" show in 2010, in Miami.